Revology Concept Store / Part Four

Q. Alex what do you envision Revology to become?

A. I would love our brand to be recognized as a premium sustainable brand. At the intersection of luxury, sustainability and circular design, but also affordable luxury. We are trying to be inventive not only with our designs, but with the direct distribution model and to offer pieces of art at a relatively affordable price. If we were in a standard distribution model, our chair would be much more expensive than our selling price. In our little store in Lake Wanaka, people can buy beautiful tea blended in our kitchen from $7, luxury bags made in France of recycled bike tubes for $200 or unique vintage furniture from France at $10,000. It is important to us to have an eclectic offer for all budgets, the only common point of all our customers is the passion for beauty and sustainability, because we believe it is compatible.